Subaru demonstrated the Subaru XV concept vehicle in 2011. Based on a raised suspension version of the Subaru Impreza 5-door hatchback, the XV concept offered aluminum alloy wheels with silver spokes, black wheels and clear blue center caps; yellow-green body colour, silvery white leather interior upholstery at seats, mesh in selected interior areas with yellow/green piping, multifunction display with navigation, car audio, and vehicle information in the center panel; EyeSight driving assist with LCD monitor between the two combination meters and stereo cameras, 2.0-liter four cylinder Horizontally-Opposed DOHC engine, Lineartronic CVT, and 245/45 ZR19 tires. The vehicle was unveiled at Auto Shanghai 2011.[48][49]

The production version of the XV was unveiled at the 2011 Frankfurt Motor Show, and later at the 20th Indonesia International Motor Show.[50][51]