In 2005, Mitsubishi revealed the "Concept X" model car at the Tokyo Motor Show and its "Concept Sportback" model at the Frankfurt Motor Show. The new Lancer was previewed by these two concepts. The new Lancer was officially revealed in January 2007 at the Detroit Motor Show and went on sale in North American markets in March 2007 as a 2008 model. New Lancer features Mitsubishi's next-generation RISE safety body.